Mel, founder of Treehouse, carrying a surfboard out of the sea in Bali

Build trust &
win leads online.

This isn't content creation. It's finding where your story and your craft meet, and telling that story so people remember you when they need your help.

Status ACCEPTING NEW CLIENTS Start a conversation
Storytelling studio

We help business owners turn real moments into stories so that they can build trust online.

More trust earned — fewer hard sells.

Mel looking out over the ocean from a wooden beach shelter
Chasing trends High views + low conversion
Building trust Right views + pre-sold conversations

Stories only you can tell

We find the real moments from your past that have shaped your approach and set you apart.

Reflective ≠ performative vulnerability No exaggerating, no pressure to post. Stories aimed to serve and demonstrate expertise and value in the most human way possible.
Filmed on your phone Get started with whatever you have. We provide shotlists and teach you how to get the most compelling footage without needing to film every moment of every day.

One-on-one,
made for you

This is how we distill a lifetime of experiences into bite-sized communication that helps people choose you. Start a conversation

We listen first

Friends laughing together around a table

A discovery call to get to know you, your business and the people you want to reach. Then one deep conversation to find the moments only you can tell.

Scripts in your voice

E03 · ScriptReady for review
Approve Request edits

We write every episode in your own words. You read it, approve it or ask for changes, all in one tap.

Film with a shot list

Shot list · 3 of 5 done Wide: walking in, morning light Close: hands setting up Over the shoulder: first client Voiceover in a quiet room Closing: lights off at the end of the day

Every episode comes with a clear shot list and simple guidance on light, sound and angles. Your phone is all you need.

Edited and ready to post

E03 · Edit ready The day everything changed Watch

We cut, caption and design each episode. You watch it, approve it, and it's ready for your page.

Everything in your Homebase

A client's Storytelling Homebase on a phone: an edit ready to watch, 6 of 9 episodes delivered, and the episodes in production

One private link for your whole season: progress, approvals, messages, footage uploads and results, on your phone or computer. Monthly check-ins keep us learning what works.

Mel smiling by a window in soft afternoon light
About

Hi, I'm Mel

I spent a decade in communications for small gyms across Brunei, Singapore and Los Angeles. Using my skills as a family photographer, a graphic designer and a fitness coach, I grew my own audience from 3,000 to 43,000 people by telling true stories.

I left a stable career in LA, moved to Bali and started Treehouse so business owners can be seen for what they do, and get their time back for the people and craft they love. When I'm not working on Treehouse, I'm usually somewhere chasing down a wave or breaking up fights between my bunnies.

@melanie.sylim 43K followers · Stories from Bali
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“Refreshing, authentic, and a far cry from all the polished, staged and exhausting tips you often hear from other creators.”

Lavish Grace

Tell me about your business

I read every enquiry myself and reply within two working days. If it feels like a fit, we'll book a short call to get to know each other.

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